Essential key terms and conceptual framework definitions for Cambridge International A-Level Media Studies preparation.
20 cards
Front
Language (Media)
Back
How media communicate meanings through forms, codes, conventions, and techniques. It includes everything from camera angles and color grading in film to headlines and fonts in print.
Front
Representation
Back
How the media construct the social world, including the portrayal of ideas, individuals, and groups. It is a re-presentation of reality, not reality itself, often involving stereotypes.
Front
Industry
Back
How and why media texts are produced, distributed, and circulated. This covers the business side of media, including ownership, funding models (e.g., advertising, license fee), and conglomerates.
Front
Audience
Back
How audiences are constructed and addressed by media texts, and how they interpret and respond to them. This involves target demographics, audience segmentation, and reception theory.
Front
Media Forms
Back
The specific formats or categories of media output, such as film, television, radio, newspapers, magazines, video games, and social media posts.
Sign up to access the full deck with spaced repetition review.
Sign Up — Free