AP English Language - Rhetorical Basics

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Rhetoric

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The art of effective or persuasive speaking or writing, often utilizing specific techniques to influence the audience.

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Ethos

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An appeal to the speaker's credibility or authority to establish trust with the audience.

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Pathos

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An appeal to the audience's emotions, such as fear, joy, or anger, to persuade them.

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Logos

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An appeal to logic or reason, using facts, statistics, and clear structure to support an argument.

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The Rhetorical Triangle

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A diagram illustrating the relationship between the Speaker, the Audience, and the Message (Subject).